When people start an online business or try to brand themselves online they have a hard time writing content for their audience. Here are six type of value content that you can start using right away.
Information content is simply when you are telling or giving away information about something.
It is as simple are letting people know that a new restaurant just opened up. You can also share general information about a business or a product so people know it’s out there.
Education content is probably the most common type because people are always searching for solutions to their problems. So the easiest way to create content is to show someone how to do something.
Think about the problems in your field and then pick a solution. You can write a blog post, do a video or even a webinar to help people deal with that problem.
You can also use the information you have learned and teach it to other people through an article or blog post.
Inspiration type content is probably the most common we see on our newsfeeds in the form of memes with great quotes.
You can use stories about great achievements or about overcoming difficulties. People love to read and hear great stories so they can feel like they can do it. So share the stories of your friends have done something great or overcome major hurdles.
People love to be entertained and that is why they spend a lot of time on social media. People do go to facebook to buy; they go there to be entertained. So you can catch people’s attention with great entertaining content.
Connection content is when you let your followers and subscribers know more about you. You can share something that is going on with you and how you are dealing with it.
This is also a perfect opportunity to engage with your followers by asking them questions. They can leave messages on your blog or comment on your posts.
Yes – you can produce great content promoting something and asking for a sale. It’s okay as long as you have been giving value to your list.
Also you could be providing them with something that will help them. So it is truly okay to sell something. This freaks people out for some reason which puzzles me since they are in a home business.
You have to ask for the same; don’t forget that. If what you offer has great value then it's perfectly okay.
You can mix any of these types of content together too. The more you create content the more creative opportunities you will have to connect with your audience. One thing that you have to remember is to always be you. Don’t try to write like a famous author; just be you.